Dallas Unicorn Island Adds CMO, Names First CCO to Its C-Suite Team » Dallas Innovates
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Dallas-based enterprise browser developer Island has added Matt Fairbanks as chief marketing officer and appointed Ellen Roeckl, Island’s former head of marketing, as the company’s first chief communications officer.
The company said that Fairbanks is tasked with global expansion of pipeline and product leadership and that Roeckl will drive category awareness and communicate Island’s vision, capabilities, and perspectives to the company’s growing community of stakeholders and influencers.
Island’s Enterprise Browser is witnessing a surge in demand “across all industries and segments,” significantly outpacing expectations, CEO and co-founder Mike Fey said in a statement. The company is responding to this growth by ramping up its marketing muscle to “maximize the opportunity in front of us,” Fey said.
Island is also shuffling its leadership deck. The tech firm adds Matt as the new Chief Marketing Officer (CMO), tapping into his “decades of experience in driving growth.” Alongside Matt, Ellen will step into the role of Chief Communications Officer (CCO) to further enhance the company’s “already stellar image in the market.”
Fey notes a history of collaboration between Matt, Ellen, and other Island executives at previous companies. He believes that “the combination of the two of them will be very powerful in driving revenue and Island’s reputation as the enterprise browser category leader,” according to the statement.
Cybersecurity marketing veteran
Most recently, Fairbanks was CMO at Sophos and is an accomplished IT and cybersecurity veteran with extensive experience leading marketing for some of the world’s most respected technology and cybersecurity brands, including McAfee, Citrix, Symantec, and Veritas.
“I’ve never been more excited about a company and its technology than I am about Island and its paradigm-changing Enterprise Browser,” Fairbanks said in a statement.
Addressing a common workplace issue, Fairbanks noted that Island’s Enterprise Browser eradicates the usual “friction and overhead” that comes with enhanced security measures. The development means that “enterprises get security and control, users get a seamless work experience,” Fairbanks said, underscoring the dual benefits of the technology.
As head of marketing, Fairbanks was instrumental in Sophos’ successful IPO and subsequent growth. Island said that with Fairbanks as CMO, the Sophos marketing team redefined and reinvigorated the brand, delivered massive increases in its marketing pipeline, and helped the company realize a 3X increase in annual recurring revenue.
Driving image and reputation
Roeckl will drive Island’s image and reputation in the market, continuing to build the enterprise browser category and educating on its transformational potential in the modern enterprise.
She brings with her decades of experience leading marketing and communications organizations at public B2B technology leaders including Fastly, Symantec, and Juniper Networks, as well as multiple executive leadership roles at Weber Shandwick, one of the world’s largest communications firms.
“The Island Enterprise Browser is a genuinely novel approach to solving age-old problems and enabling the workplace of the future. That makes world-class awareness, education, and communications a top priority,” Fey said. “With Ellen as CCO, we are very well-positioned to continue to define and lead this market.”
Infusion of capital linked to corporate moves
Island said that Roeckl’s appointment and the addition of Fairbanks follow the company’s recent raise of $100 million in its Series C financing round, which values the company at $1.5 billion.
Island also recently hired Steve Tchejeyan as president; Keith Weatherford as vice president of Worldwide Channel Sales; and Richard Greene as SVP of Strategic Partnerships.
The company said that the infusion of capital and the company’s go-to-market leadership moves are designed to ensure that the Island Enterprise Browser realizes the commercial success that the technology deserves.
Island said that the Enterprise Browser is the desktop of the future, enabling organizations to protect users and data at the very point where they interact with SaaS and internal web applications.
By using the Island Enterprise Browser, the company said security teams can fully control the last mile, from basic exfiltration protections such as copy, paste, download, upload, and screenshot capture, to more advanced security demands such as smart network routing and multifactor authentication insertion.
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